Thrive in your Third30™
Empowering women over 50 to redefine success and find their purpose
What if these next thirty years weren’t an afterthought – what if they were the chapter where everything comes together. Where wisdom meets opportunity. Where experience meets purpose. Welcome to your Third30!
Third30™ is a movement that empowers women to realize that midlife is not a slow, steady decline, but rather a reaffirmation of all the glorious gifts that you have been given over the years and reframing them to define success on your terms in your life and career.
Gain clarity, confidence, and conviction for a future filled with purpose. Start your most fulfilling chapter now.
Heidi
Transform your experience with Third30™
- Professional women who work with coaches report 70% higher goal achievement
- 92% of coached professionals report increased self-confidence
- Women over 50 who work with coaches are twice as likely to achieve their personal goals
The decades after 50 are pivotal, it’s the time to harness your hard-earned wisdom and experience to achieve your personal and professional goals. Join Third30™.
Third30™ empowers women over 50 to redefine success and embrace purpose in their ‘third 30 years’ through expert coaching, curriculum, and community.
Empowering women to redefine success and find purpose
Are you feeling undervalued, overlooked, or stuck? Third30™ can help reclaim your power and break free from limiting narratives. Take control of your next chapter:
- Transform your future
- Find your purpose
- Take stock of your potential
- Choose your path
- Define your success
Our services
Our comprehensive services cater to your needs, from one-on-one coaching to online development resources.
One-on-one coaching
Partner with a coach who understands your unique journey. Navigate transitions, enhance your leadership, and design your next chapter confidently and clearly, with purpose and support.
Personal development
Create a roadmap for your future. Our coaches help you align your goals and values to leverage your experience in new ways to build an authentic, purpose-driven life.
Clarity and confidence
Discover what truly matters in your next chapter. Through focused coaching sessions, unlock your potential and embrace new possibilities with renewed energy and purpose.
Our founder
Heidi Hutchison brings over 25 years of executive experience spanning startups to Fortune 50 companies. Her vision for Third30™ emerged from her commitment to empowering women over 50 to thrive professionally and personally while embracing new possibilities.
As founder of Third30™, Heidi champions a mission to challenge stereotypes and empower professional women to embrace their third thirty with purpose, passion, and possibility. She holds a JD/MBA from Emory University and has served on multiple non-profit boards.
Midlife is your power move
In her captivating TEDxSanDiego talk, Heidi Hutchison challenges the outdated belief that a woman’s value fades after 50. Instead, she reveals why these years can be your most powerful, purposeful, and profitable yet.
Heidi’s TEDx talk is now live.
Heidi’s story
It was early November, two weeks after a positive performance review, my boss walks into my office, sits down, gives me an apologetic smile, and promptly tells me the company is going through a merger and I am out of a job. That’s it. Game over.
So after over 25 years rising through the ranks and becoming a successful Chief Marketing Officer, I’m back on the market. I think, OK, these things happen. No problem. I’m smart. I’m talented. I’m resourceful. I’ve always landed top roles easily. No big deal, right? I’ve got this.
And then I started applying for jobs. I curated my target companies, I tailored my resume, I plugged into my network, I did all the things. And then… Crickets….., no response, no interviews, no callbacks, nothing. And I can’t figure out what’s wrong. Why is this happening?
It took me months to realize that this thing that was keeping me from finding my next role, it’s called ageism. Today, based on a study by McKinsey, a woman over 45 is more likely to find a four-leaf clover than she is to land a senior leadership position.
So, the expert advice I received? “Hide your first ten years of experience. Post about AI to sound relevant. And make sure your profile picture looks energetic.”
Really? In my fifties, when I feel I am at my peak potency, I need to hide who I am? The irony was crushing – at the exact moment when I have the most value to offer, society tells me to downplay my greatest assets?
I don’t think so.
At 50-plus, we bring something unprecedented to the table: decades of experience, battle-tested wisdom, and the confidence to know what works. We’re exactly who and what companies and communities need right now.
This realization led me to create Third30™. The name comes from a simple but powerful idea: these next thirty years aren’t an afterthought – they’re the chapter where everything comes together. Where wisdom meets opportunity. Where experience meets purpose.
Third30™ is a movement that empowers women to realize that midlife is not a slow, steady decline. It is a reaffirmation of all the glorious gifts you’ve been given over the decades, and reframing them to define success on your terms.
Here’s to your Third30™!
Embrace your Third30™
Ready to start your Third30™ journey? We’re here to help you take the first step.
- One-on-one coaching
- Personal development
- Clarity and confidence
Schedule a complimentary 30-minute discovery call to discuss your goals and learn how Third30™ coaching can support your journey.
Frequently asked questions
How does Third30™ work?
Third30™ offers comprehensive coaching, consulting, training, and personal development solutions. We guide women in midlife to redefine success in their lives and careers, embracing the immense potential of their “third 30” years with clarity, confidence, and conviction. We believe every engagement is an opportunity to shape the future.
What is your vision?
Third30™ empowers women over 50 to embrace their most impactful professional chapter while creating meaningful connections across generations. We envision workplaces where experience is celebrated and leveraged. Cross-generational collaboration drives innovation. Women thrive in leadership roles. Knowledge transfer is structured and valued. Age diversity enhances organizational success. Third30™ strives to build a global community of women and enthusiasts united by a passion for creating more inclusive workplaces where experience is valued and leveraged.
Why did you start Third30™?
Third30™ emerged from a vision to challenge age-related stereotypes and empower women to embrace their third thirty, the vibrant decades after 50, with purpose, passion, and possibility. Our solutions have grown into a movement to transform how organizations view and value experienced women leaders.
Who is behind Third30™?
Heidi Hutchison, Founder and Chief Executive Officer, is a visionary marketing executive with over two decades of experience spanning startups to Fortune 50 companies. Heidi founded Third30™ to transform how organizations value and leverage the expertise of women over 50. Her career encompasses significant achievements in both U.S. and European markets, where she has consistently driven revenue growth through innovative strategy and brand positioning.
What is CAP™ – Career Archetype Profiling Method?
The Career Archetype Profiling Method (CAP™) is a proprietary career clarity system for women over 50. It blends reflective insight, custom assessment logic, and archetypal profiling to help you align your next chapter with your purpose, strengths, and values. CAP™ is powered by the Career Archetype Quiz™, a tool developed by Karen Elaine Lewis LLC and licensed for use by Third30™.
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