Exploring the impact of ageism on women in society
In today’s rapidly evolving world, ageism remains a significant barrier that hinders the success and fulfillment of many women, particularly those in their 50s, 60s, and beyond. Age-related stereotypes, biases, and discriminatory practices not only impede their career progression but also affect their self-confidence, social engagement, and overall sense of belonging. As we delve into the impact of ageism on women, it’s crucial to highlight the mission of the Third30™ initiative: to unleash the courage of professional women so that they realize their chosen purpose in their “third thirty.”
The pervasive nature of ageism
Recent research and surveys reveal the extent to which ageism affects women. According to a comprehensive study, a staggering 78% of women reported experiencing age-based prejudice or discrimination in their lives. Additionally, 81% witnessed women being treated differently due to age, with 46% stating it is an ongoing issue. These statistics underscore the prevalence of ageism and its detrimental effects on women’s lives.
Nearly 80% of women experience age-based prejudice or discrimination in their lifetime.
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The impact on women
- Self-confidence: 55% of women reported lower self-confidence as a result of age-based discrimination
- Stress: 62% experienced increased stress
- Overcompensation: 59% felt the need to overcompensate due to ageism
- Career Progression: Nearly 58% experienced impaired career progression
- Sense of Belonging: 52% lacked a sense of belonging
- Job Satisfaction: 51% were dissatisfied with their employer
Perpetrators and intersectionality
Ageism is pervasive across all levels of society, with men being the majority of perpetrators, including in professional, social, and personal contexts. However, women also engage in age-based discrimination. Furthermore, ageism disproportionately affects racialized women, highlighting the intersectionality of ageism and sexism.

Third30™ can help unleash your courage and purpose
Amidst these challenges, Third30™ stands out as a beacon of hope and empowerment for professional women. Our mission is to unleash the courage of women so they can realize their chosen purpose in their third thirty. By addressing ageism and promoting inclusivity, we aim to create a supportive environment where women can thrive and achieve their fullest potential, not only in their careers but also in their personal and social lives.
Action plan and recommendations
- Raise Awareness: Educate communities about the negative impacts of ageism and the value of diversity
- Implement Policies: Develop and enforce policies that address age-based discrimination in various settings
- Develop Mentorship Programs: Foster mentorship opportunities that focus on personal growth, skill development, and social engagement
- Focus on Competencies: Emphasize competencies and skills over age in all areas, including hiring and social recognition
- Integrate Ageism into DEI Initiatives: Ensure that ageism is included in diversity, equity, and inclusion (DEI) initiatives across society
The impact of ageism in the workplace
In the workplace, ageism significantly impacts older professional women, affecting their job satisfaction, career advancement, and overall engagement.
Nearly 80% of women report experiencing age-based stereotypes and assumptions. Over 60% experience increased stress and lower self-confidence as a result of age-based discrimination. Additionally, more than half of the respondents reported unfair treatment in promotion processes and a lack of respect from colleagues. This pervasive ageism can lead to impaired career progression, a reduced sense of belonging, and dissatisfaction with their employers. Addressing ageism in the workplace is crucial for creating an inclusive environment where women of all ages can thrive.

The road ahead
The journey to overcoming ageism and empowering women in their Third30™ is ongoing. It requires a collective effort from organizations, communities, and individuals to create a culture that values experience, wisdom, and diversity. By embracing change, seeking mentorship, building strong networks, and advocating for themselves, women can navigate the challenges of ageism and continue to make significant contributions to society.
Join us in our mission
Ageism is a pervasive issue that affects many women, but it doesn’t have to define their journeys. Third30™ is dedicated to unleashing the courage of women, enabling them to realize their chosen purpose and thrive in all aspects of their lives. By raising awareness, implementing supportive policies, and fostering an inclusive culture, we can combat age-based discrimination and empower women to achieve their goals in their third thirty and beyond.
Join us in this mission to create a society where every woman, regardless of age, can find purpose, passion, and success. Book a discovery call today.
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